When it comes to writing an exceptional press release, there are some important strategies you can employ to ensure your press release gets people’s attention and does its job of publicizing your product or announcement. We’ve revealed five secrets to creating a great press release that you should know and use in the future.
via Pixabay
1. Get to the Point. Those reading your press release, especially college students, don’t want to read a never-ending post. Assume the readers are busy people and may only read the first sentence or two before skimming the rest — so make that first paragraph count and get to the point quickly. Later paragraphs can be used for supporting information and other facts that are good to know, but not the most important points.
2. Include Hard Facts. A press release isn’t the time to be all creative; rather, your press release should include numbers and stats that support your overall announcement and the reason for the press release. Leave the imaginative words and phrases and stick to the cold, hard facts, with quantifiable proof and data to back up what you’re selling.
3. Spellcheck and Grammar Review. Nobody wants to read a press release (or any piece of writing, really) that’s riddled with spelling errors and grammar mistakes. Proofread, proofread, proofread. Consider getting a second or third pair of eyes on your press release before you send it out for publication. Even just one small mistake can cost you in the short and long-run.
4. Give Your Contact Info. Don’t forget to include your contact information in your press release. Those reading it may want to be able to follow up or get in touch with you about your product or announcement. At the bottom of your press release, include your phone number, email address, or some other information about where readers can learn more and reach out to you directly.
5. Leave Them Wanting More. Since press releases shouldn’t be very long (definitely less than a page), leave the readers interested in learning more and give them a way to easily do so. Provide links to your company’s website, and invite them to contact you or visit your website find out more. Don’t make it difficult for readers to access additional information because they likely won’t take the time or go the extra step and you’ll lose potential customers.
Use these five uncovered secrets to inform your press release writing and engage more readers in your press releases and products!